Privacy Policy — Standard
Answer Practice Standard is operated by Sunrise Support LLC. We collect account information needed to operate the service, such as account email, business profile, front-desk rules, phone setup, subscription status, notification preferences, and usage information.
Standard is for non-PHI business use
Answer Practice Standard is not intended to collect, store, transmit, or intentionally process patient-specific health information or Protected Health Information (“PHI”). Healthcare workflows that may include PHI should use the separate Answer Practice Healthcare environment.
Caller data
For ordinary business calls, Standard may process information a caller provides for basic administrative handling, such as name, callback number, email, booking preference, message, or requested service. Customers should configure Standard to avoid collecting sensitive information that is not needed for the business purpose.
Where call audio or transcripts are processed by a telephony or AI provider, Answer Practice aims to minimize unnecessary duplication and long-term retention of raw recordings or full transcripts in its own application data store.
Transactional SMS and appointment email
Account owners and authorized staff may optionally provide a mobile number and explicitly opt in to transactional SMS notifications about account and call activity. Appointment recipients may also explicitly opt in to appointment-related SMS or email messages such as confirmations, reminders, reschedule notices, or cancellations. Message frequency varies; message and data rates may apply for SMS. SMS recipients may reply STOP to opt out and HELP for help.
For appointment communications, Answer Practice records whether the channel is enabled, consent or permission timing where applicable, the source of that permission, and opt-out status. Appointment email is not used for bulk marketing campaigns through this feature. Mobile numbers, email addresses, and messaging consent records are not sold, rented, or provided to third parties for their own marketing.
Account data
Authorized account users can update business information, phone rules, temporary changes, billing details, scheduling setup, and notification preferences. Access to the Practice Board requires authentication and is scoped to authorized account members.
Service providers
We use infrastructure, authentication, payment, telephony, messaging, and AI service providers to operate Answer Practice.
Retention, Free plan, export, and deletion
Free-plan live answering may pause when the included monthly call limit is reached. Account and data-management access may remain available so the customer can review available data, upgrade, or request deletion.
We retain information reasonably needed for service operation, support, billing, security, fraud prevention, consent records, dispute handling, and legal obligations. After the applicable post-trial or post-service period, data that is no longer needed may be removed or de-identified. Customers may request earlier deletion where legally permitted. Required legal, security, accounting, dispute, audit, and backup records may be retained longer and are not used for unrelated purposes.
Last updated: September 11, 2026.